From grape grower to winemaker, winery to distributor, consumer to advocate, and beyond, the industry thrives through collaboration and connection from vine to glass. IntertWINEd, the Texas Wine & Grape Growers Association’s 2025 Annual Conference & Trade Show, celebrated the interconnectedness that drives the Texas wine industry forward. Industry professionals and enthusiasts from across the Southwest gathered to learn, grow, and advance Texas wine March 3–4 in San Marcos, Texas.
2025 Annual Conference Photos
Conference Highlights
- Marketing Trends and Best Practices: Understand the consumer market pulse and position your brand for success. Build your understanding of influencer marketing with experts like Morgan Perry, Morgan Perry Public Relations, and uncover new storytelling strategies to boost your brand’s impact from Kimberly Charles, Charles Communications Associates.
- Innovative Viticulture Methods: Discover groundbreaking approaches to grape growing and vineyard management that are propelling Texas wines to new heights. Learn from researchers who are tapping into new irrigation technologies, including Dr. Hope Nakabuye, Texas A&M University, and Patrick O’Brien, Texas A&M University.
- Customer Engagement Strategies: Drive tasting room traffic, reach younger audiences, and build a powerful website experience for your customers. Don’t miss your opportunity to hear from marketing pros like Martha Dixon, 50 Foot Websites & Branding, and Hayley Wakefield, Fredericksburg Chamber of Commerce.
- Winemaking Innovations: Learn how new varietals and technology are revolutionizing the winemaking process. Experience powerful educational wine tasting sessions and explore disease-resistant hybrid wines with Joey Bagnasco, Valley Mills Vineyards.
- Advocacy and Legislative Impact: Explore how advocacy efforts can drive legislative decisions shaping the Texas wine industry. Gain insight into the dynamics at play and how your engagement can influence pivotal legislative outcomes.
- Networking and Trade Show: Connect with fellow industry professionals, suppliers, and service providers in the vibrant Expo Hall. Discover new products, forge strategic partnerships, and explore opportunities for collaboration that will drive the industry forward.
- Celebrate Industry Impact: Cheers to the 2025 Industry Excellence Award recipients during the Harvesting Dreams Awards Celebration:
- Matt Adams, Lahey Vineyards, Posthumous T.V. Munson Award
- Jason Centanni, Llano Estacado Winery, Louis F. Qualia Award
- Russell Lepard, Lepard Vineyards, John E. Crosby, Jr., Award
- Come Over October Team, Wine Press Award
- Mark Hyman, Llano Estacado Winery (Retired), Frank Madla Award
- Denise Clarke, Denise Clarke PR, Bunny Becker Women in Wine Award
Be part of this immersive experience at the TWGGA Annual Conference & Trade Show, where you’ll explore and celebrate how the Texas wine industry is IntertWINEd. Cheers to the journey ahead!
