TWGGA Joins Texas Wine Industry Partners for International “Come Over October” Campaign

“Come on Over, Y’all” and Celebrate Texas Wine Month With Community, Conversation and Texas Wine

August 21, 2024
FOR IMMEDIATE RELEASE

AUSTIN, TEXAS—Texas Wine & Grape Growers Association (TWGGA) is proud to support the international Come Over October campaign this Texas Wine Month by partnering with Texas wine organizations for the “Come on Over, Y’all” initiative. The campaign will promote the gathering of friends and family to enjoy Texas wines and celebrate the community that the Lone Star State’s wine industry fosters.

Created by wine journalist Karen MacNeil and public relations and communications veterans Gino Colangelo and Kimberly Noelle Charles, DipWSET, Come Over October (a campaign under the trio’s mission-driven company, Come Together—A Community for Wine Inc) encourages friends, family and colleagues to “come over” during the month of October to share wine and celebrate friendship and in person connection.

Spearheaded by the Texas Department of Agriculture’s Uncork Texas Wines program, the Texas “Come on Over, Y’all” initiative is supported by the Texas Wine & Grape Growers Association, Texas Hill Country Wineries, Texas Wine Growers and Texas Fine Wine. The collective group and its wineries and vineyards will promote the Come Over October campaign as part of Texas Wine Month and celebrate the role of wine in community, culture and lifestyle.

“TWGGA is committed to advocating for and driving consumer awareness of Texas wines and wineries throughout the year,” says TWGGA 2024 President John Matthews. “This campaign presents an opportunity to strengthen partnerships between the organizations that support the industry and strive toward this common goal. Let’s come together to promote Texas wines and make October a celebration of our shared passion.”

Texas wineries and consumers are encouraged to participate. Wineries are encouraged to promote the campaign on social media, as well as host related events throughout the month of October. Wineries can learn more in the Winery Participation Guide here. Consumers are encouraged to pick up a bottle of their favorite Texas wine and invite friends to “come on over, y’all” to their home and share photos of their gatherings on social media with the hashtags #ComeOverOctober and #ComeOnOverYall. They also can plan visits to Texas wineries and share photos of their gatherings with the hashtags on social media. Winners will be selected randomly to win prizes throughout October.

More information about giveaways, events, and social media campaigns is coming soon.

About Come Over October

Come Over October is an international campaign during the month of October encouraging wine drinkers to invite friends, colleagues, neighbors and family to “come over” to a home, a restaurant, a winery or wherever people gather to share some wine, friendship and goodwill. The campaign’s message leans fully into moderation and some may choose to participate with non-alcohol wine. Come Over October honors wine’s 9,000-year history as a communal beverage that brings people together. As an agricultural product consumed within the company of others and most often with food, wine has played a positive role in society and culture.

The first international Come Over October campaign will take place in October 2024. The campaign will be annual. The idea for Come Over October was conceived in Spring 2024 by journalist Karen MacNeil, author of The Wine Bible. MacNeil shared the idea with two friends—Kimberly Noelle Charles and Gino Colangelo—both of whom are marketing and public relations specialists who own their own communications companies. Together, the three formed the mission-driven company COME TOGETHER—A Community for Wine. COME TOGETHER’S first campaign is Come Over October.

About TWGGA

The Texas Wine & Grape Growers Association is the state’s oldest and largest association primarily focused on betterment of the Texas wine industry. TWGGA’s mission is to promote the production and appreciation of premium grapes and fine wines from Texas and to represent a unified state industry with common marketing, governmental, and educational goals.

For media inquiries, please contact:
Katy McDowall
Communications Manager
Texas Wine & Grape Growers Association

###